救市辣招，猛然落下

Group 1 - The Beijing housing purchase policy has been relaxed, allowing eligible families to buy an unlimited number of homes outside the Fifth Ring Road, signaling government efforts to stabilize the real estate market [1] - In Guangzhou, state-owned enterprise Zhujiang Real Estate has committed to price protection for seven projects, ensuring that prices will not decrease, following similar actions by other state-owned developers [4][12] - The Guangzhou real estate market saw a significant drop in transaction volume in June and July, with July's net signed contracts falling over 20% year-on-year, indicating a cooling market [6][10] Group 2 - The market experienced a brief surge in early 2025 due to favorable policies, but the effects have waned, leading to a shift in buyer sentiment and increased price competition among developers [8][10] - Developers are facing pressure to maintain prices, as continuous price drops could lead to asset devaluation and loss of customer trust, particularly for state-owned enterprises [16][17] - The average transaction price in Guangzhou has returned to levels seen seven to eight years ago, suggesting limited downward price potential, with the average price in July being 33,000 yuan per square meter [17] Group 3 - Buyers are advised to compare options carefully and not rush into purchases, as the market is seeing an increase in available properties and improved amenities [19] - Current promotions from various projects, such as management fee waivers and appliance packages, present opportunities for buyers to benefit from the market conditions [21] - The real estate sector remains a crucial part of the economy, and while it is not a star industry, it is essential for people's livelihoods, indicating that extreme pessimism about the market may be unwarranted [21]