豪华车们已无路可退，反攻之道就在眼前

Core Viewpoint - The luxury automotive industry is facing significant challenges due to the rapid transformation driven by smart technology and electric vehicles, necessitating a shift towards intelligent and electric models to remain competitive [3][5][10]. Group 1: Market Trends - The automotive market in China is undergoing a comprehensive transformation, moving from wholesale to direct consumer engagement, with user demands increasingly dictating product definitions [3]. - Traditional luxury car manufacturers are struggling to adapt to the electric and intelligent vehicle trends, resulting in declining sales and profits [4][5]. - For instance, Mercedes-Benz's sales in Asia dropped by 16% year-on-year, while BMW's sales in China fell by 15.5% [4][5]. Group 2: Technological Integration - Audi has launched new models equipped with Huawei's QianKun intelligent driving technology, marking a significant step in integrating smart technology into luxury vehicles [7][20]. - The collaboration with Huawei allows Audi to enhance its intelligent driving capabilities while maintaining its engineering excellence [22][30]. - The QianKun technology includes advanced sensor systems that support high-level driving assistance across various scenarios, showcasing a blend of luxury and technology [7][20]. Group 3: Competitive Landscape - The competition in the luxury automotive sector is intensifying, with new entrants leveraging technology and capital to capture market share [17][30]. - Traditional luxury brands must adapt quickly to avoid being overshadowed by emerging players that prioritize smart and electric vehicles [17][30]. - The partnership with Huawei is seen as a strategic move for Audi to regain its competitive edge in the luxury market [11][30]. Group 4: Future Outlook - Huawei's QianKun is positioned as a leading force in automotive intelligent technology, with substantial investments in research and development aimed at enhancing product and user experience [26][29]. - The anticipated rollout of the QianKun ADS 4 technology is expected to significantly improve the performance and efficiency of autonomous driving systems [29][30]. - The luxury automotive sector must embrace this technological shift to maintain relevance and meet the evolving expectations of consumers [30].