抖音商城&WGSN：2025秋上新时尚&妆容趋势报告

Core Insights - The report highlights the "Amber Flow" fashion and makeup trend for Autumn/Winter 2025, developed by Douyin Mall in collaboration with WGSN, emphasizing a vibrant and healing aesthetic that resonates with consumer emotional needs [1][2]. Fashion Trends - The "Amber Flow" trend is characterized by a blend of classic earth tones with bright accents like light gray-blue and butter yellow, aiming to inject vitality into the typically muted autumn/winter palette [1]. - Key fashion styles under "Amber Flow" include: - Flowing Nomadic Style: Features outerwear like trench coats and fur coats in natural colors, paired with a natural makeup look [1]. - Flowing High-Intelligence Style: Low-saturation amber clothing with sharp silhouettes, complemented by a clear and three-dimensional makeup look [1]. - Flowing Sweet-Cool Style: Combines structured fabrics with lace and sequins, alongside Y2K metallic makeup, merging softness with rebellion [1]. - Flowing Sports Style: Incorporates polo shirts and retro sports sets in low-saturation colors, paired with a natural blush makeup [1]. - Flowing Functional Style: Features light nude and earth-toned outdoor clothing with high-performance fabrics, suitable for light outdoor activities [1]. - Flowing Retro Style: Revives vintage patterns with velvet and embroidery, complemented by a luxurious vintage makeup look [1]. Makeup Trends - The "Amber Flow" makeup emphasizes luminosity and transparency, with a focus on natural-looking base makeup, warm brown or brown-orange eye makeup with subtle shimmer, and transparent lip gloss layered with metallic shimmer for a three-dimensional effect [2]. - The overall aesthetic aims to provide warmth and hope through both fashion and makeup, offering clear trend directions for consumers and businesses alike [2].