“揭竿而起” ，抖音商家怒了！

Core Viewpoint - The report highlights the challenges faced by merchants on e-commerce platforms, particularly focusing on the complaint data from Douyin's e-commerce platform in July, revealing significant issues such as arbitrary refunds and penalties [1][3][23]. Group 1: Complaint Data Analysis - In July, Douyin's e-commerce platform received hundreds of merchant complaints, with the highest complaint type being arbitrary refunds at 46.15%, followed by excessive consumer protection (16.67%), arbitrary fines (15.39%), arbitrary store closures (5.13%), withheld deposits (3.85%), and mandatory shipping insurance (2.56%) [3]. - The top regions for complaints against Douyin's e-commerce platform were Guangdong (23.08%), Shandong (16.67%), and Zhejiang (12.82%) [5]. - The leading categories of complaints were clothing and accessories (16.67%), food and fresh produce (12.82%), outdoor products (7.69%), 3C digital products (6.41%), and beauty products (3.85%) [7]. Group 2: Typical Complaint Cases - Case 1: A merchant accused Douyin of supporting malicious refund practices, where a buyer requested a refund after wearing shoes for several days, leading to significant losses for the merchant [9]. - Case 2: A merchant from Shandong reported an unfair ruling by Douyin after a buyer returned a damaged fishing rod, despite the merchant providing evidence of the product's condition [11]. - Case 3: A merchant faced a fine of 300 yuan due to a buyer damaging a product after delivery, raising concerns about the fairness of the platform's penalty mechanisms [13]. - Case 4: A merchant from Guangdong complained about being forced to refund a damaged product, despite having evidence of the damage upon return [15]. - Case 5: A merchant from Zhejiang received a penalty notice without prior knowledge, claiming no violations had occurred [17]. Group 3: E-commerce Platform Overview - Douyin e-commerce is part of Beijing Douyin Technology Co., Ltd., established in 2016, focusing on providing a platform for users to discover and purchase quality products through engaging content [20]. - The risk rating for Douyin e-commerce is classified as R3+, indicating a high-risk status [22]. - In July, Douyin e-commerce accounted for 24.22% of total complaints across various e-commerce platforms, ranking second after Pinduoduo [23].