Core Insights - In July, 32 Chinese mobile game companies ranked in the global revenue TOP100, generating a total of $1.95 billion, which is approximately 14.016 billion RMB, accounting for 34% of the total revenue of the global TOP100 mobile game publishers [1] Group 1: Revenue Performance - The top-performing games such as "Honor of Kings," "Peacekeeper Elite," and "PUBG Mobile" saw strong revenue growth in July, contributing to a 20% month-over-month increase in global game revenue [1] - Point Point Interactive's games "Kingshot" and "Tasty Travels: Merge Game" experienced revenue increases of 34% and 52% respectively in July, leading to a 10% overall revenue growth and securing the second position in the publisher revenue ranking [1] - "Egg Party" celebrated its third anniversary at the end of June, resulting in a doubling of revenue in July, which contributed to a 23% increase in global revenue and maintained the third position in the publisher revenue ranking [1] - miHoYo's "Honkai: Star Rail" saw a revenue surge of 325% in July due to the launch of version 3.4 and the introduction of a limited 5-star character, marking a new high for 2025 and boosting miHoYo's revenue by 28%, placing it fourth in the publisher revenue ranking [1]
中国手游厂商:7月吸金19.5亿美元,多产品收入劲增
Sou Hu Cai Jing·2025-08-09 15:27