大理举办啤酒嘉年华 点燃夏日文旅消费新热潮

Group 1 - The "2025 Dali Beer Carnival and Dali Prefecture Consumption Promotion Event" was launched on August 8, aiming to activate Dali's cultural tourism consumption through a three-day celebration that integrates beer culture, intangible cultural heritage experiences, and nighttime economy [1] - The event featured various attractions, including a performance by a national music band, a drone show displaying "Wind, Flower, Snow, Moon" and Dali beer bottle designs, and hands-on experiences in traditional crafts like tie-dyeing [3][7] - The carnival is designed to be accessible to all, with no entry fee, allowing families and young people to participate in activities such as wood carving and drinking competitions, reflecting the local community's enthusiasm [10] Group 2 - Dali Beer, established in 1988, has evolved from a local brand to part of the Carlsberg global system, maintaining a commitment to quality while expanding its production capacity and market reach [11] - The company aims to promote local economic prosperity and cultural heritage through its products and events, encouraging more people to discover and appreciate Dali [13] - The carnival will continue to feature performances and cultural experiences, maintaining its philosophy of "zero threshold participation and full-scene carnival" to inject ongoing vitality into Dali's economy [15]