Core Viewpoint - The aging population in China is rapidly increasing, with over 300 million people aged 60 and above, creating a significant demand for comprehensive retirement solutions. The insurance industry, leveraging its experience in managing longevity risks, is positioned to address these challenges through innovative products like the "Beautiful Life" comprehensive retirement plan launched by Sunshine Insurance [5][12]. Group 1: Market Demand and Challenges - The aging population in China is projected to reach 310 million by the end of 2024, accounting for 22% of the total population, with 220 million aged 65 and above, representing 15.6% [5][6]. - The new elderly demographic is characterized by financial stability and a desire for quality retirement living, which is reshaping consumption patterns and creating new market opportunities [6][10]. - Families face challenges in managing retirement funds, with many elderly individuals reluctant to spend their savings, leading to potential financial mismanagement and exploitation [6][7]. Group 2: Product Development and Features - Sunshine Insurance has launched the "Beautiful Life" comprehensive retirement plan, integrating nine products across three categories: customized retirement annuities, high-quality health care, and nursing care, addressing core needs of the elderly [5][12]. - The plan allows for higher age limits for insurance coverage, with the maximum age for retirement annuities set at 90 years and medical insurance at 80 years, making it more accessible for older individuals [9][10]. - The product design process involved extensive market research and collaboration across various departments to ensure it meets the specific needs of the elderly demographic [7][11]. Group 3: Ecosystem and Service Development - Sunshine Insurance has established a comprehensive retirement ecosystem, including a diverse range of retirement products and services, to enhance its offerings in the personal pension sector [12][13]. - The company has developed various retirement community projects and home care services, aiming to provide a holistic approach to elderly care [13][14]. - The focus on customer-centric solutions reflects the company's commitment to addressing the evolving needs of the aging population, aligning with national retirement strategies [14].
90岁也能投保！阳光保险破局“高龄不友好”养老困局