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书香润橘园 硕果满山乡(乡见)
Ren Min Ri Bao·2025-08-09 22:11

Core Viewpoint - The article highlights the journey of Liu Fengzhuan, a young entrepreneur who transformed his struggling citrus farm into a successful venture through continuous learning, community engagement, and the integration of cultural elements into agricultural practices [1][5]. Group 1: Entrepreneurial Journey - Liu Fengzhuan, originally from Sichuan Anyue, left a stable job in 2017 to start a citrus farm in Chongqing, facing initial challenges due to inadequate technical skills and management, leading to losses [1]. - After seeking guidance from experts and utilizing resources from a local agricultural library, Liu improved his farming techniques, expanding the farm to 1,300 acres and achieving profitability [1]. Group 2: Community Engagement and Education - Liu volunteered to manage the local agricultural library, focusing on increasing reading interest among villagers by understanding their needs and adding relevant books on agriculture, law, and health [2]. - He organized practical reading sessions in the fields, helping villagers apply their knowledge directly to farming practices [2]. Group 3: Cultural Integration and Promotion - Liu leveraged social media to promote his farm, creating engaging content that showcased the beauty of rural life and traditional arts, significantly boosting citrus sales by 40% during peak seasons [5]. - He established the citrus farm as an educational base for urban visitors, combining agricultural experiences with cultural activities, thereby enhancing both community income and cultural awareness [5]. Group 4: Recognition and Future Vision - Liu's efforts in promoting reading and cultural activities earned him several accolades, including the 2023 National "Rural Reading Promoter" award [4]. - He emphasized the importance of integrating industrial development with cultural revitalization, believing that a strong cultural foundation supports sustainable rural growth [5].