“健康调查”还是隐形营销？一条从数据到高价灵芝孢子油产品的链路

Core Insights - The core of health product sales lies in acquiring accurate customer data for targeted marketing [1][2] - Traditional marketing methods are losing effectiveness due to strict regulations and efforts to combat fraud against the elderly [1][2] - Some companies are innovating by collaborating with social organizations and hospitals to host large health events to gather customer information [1][5] Group 1: Marketing Strategies - Companies are organizing health activities under the guise of social organizations to enhance credibility and attract participation [2][5] - These activities often involve collecting personal health data under the pretext of scientific research, which raises concerns about their true intentions [5][14] - The use of awards and recognition during these events encourages ongoing participation and data collection, creating a cycle of engagement [9][10] Group 2: Regulatory Environment - The national regulatory body is actively working to protect the elderly from fraudulent health product marketing practices [1][2] - The rise of these new marketing strategies poses challenges for regulators, as they often operate within legal boundaries while still being exploitative [10][14] - Companies that rely on traditional marketing methods face greater risks of regulatory scrutiny compared to those employing these innovative strategies [10][14] Group 3: Consumer Behavior - Consumers are often misled into believing that their participation in these activities contributes to public health, while it primarily serves corporate interests [14] - The emotional appeal and perceived authority of these events can lead consumers to willingly provide personal data and make high-priced purchases [13][14] - There is a need for consumers to remain cautious and rational, especially regarding the sharing of personal health information [14]