水果太贵？百果园董事长回应：“我们在教育消费者成熟”

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low prices and the need for consumer education regarding fruit value [1][4]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a growth rate of only 0.69% in 2023 and a net profit growth rate of 11.88% [4]. - In the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [4]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a year-on-year decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [4]. Group 2: Market Presence - Baiguoyuan's retail store count has decreased by 966 stores year-on-year, leaving a total of 5,127 stores by the end of 2024 [6]. - The number of franchise stores dropped from 6,081 to 5,116, averaging nearly five store closures per day [6]. - The company had previously aimed for revenue to exceed 100 billion yuan and to have over 10,000 physical stores within ten years, but these goals appear increasingly unattainable [6]. Group 3: Consumer Perception - There has been significant consumer backlash on social media regarding high prices, with comments such as "too expensive" and "monthly salary of 20,000 yuan can't afford it" [4]. - Some consumers have expressed dissatisfaction with the perceived decline in quality despite rising prices [4].