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华为奇瑞投百亿 智界独立 新车1小时订爆1万台
2 1 Shi Ji Jing Ji Bao Dao·2025-08-10 01:04

Core Viewpoint - The partnership between Chery and Huawei has solidified with the signing of the "Intelligent World Brand Strategy 2.0" agreement, which includes the independence of the Zhijie brand and a commitment of over 10 billion yuan in funding to establish a 5,000-person R&D team, indicating Huawei's increased control over Zhijie [1][5][6]. Group 1: Strategic Developments - The establishment of the "Zhijie New Energy Company" aims for integrated independent operations, with Huawei leading the entire management chain from product definition to sales and service [5][6]. - Chery has prioritized Zhijie as its "first strategic project," with unlimited resource allocation and the suspension of the Star Era MPV project to bolster Zhijie's R&D capabilities [5][10]. - The new operational model is expected to alleviate previous resource conflicts and enhance Zhijie's market position, with both companies leveraging their strengths: Huawei's smart technology and Chery's manufacturing expertise [5][11]. Group 2: Product Launch and Market Performance - The new Zhijie models, R7 and S7, have begun pre-sales with starting prices of 268,000 yuan and 258,000 yuan respectively, achieving over 10,000 pre-orders within the first hour [1][11]. - Despite the initial excitement, Zhijie's sales have not met expectations, with the S7 model facing delivery issues due to factory relocations and supply chain challenges [8][11]. - In the first half of the year, Zhijie sold 45,000 vehicles, which is significantly lower than its competitors, achieving only about 30% of the sales of the Wanjie brand during the same period [11][12].