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突然闭店!知名品牌又一门店退场,此前已关多家高人气店

Group 1 - Peet's Coffee has closed its first store in South China, located in Shenzhen, after four years of operation, due to the expiration of its lease [4][12][16] - The closure of Peet's Coffee reflects a broader trend in the specialty coffee market in China, where several brands, including Seesaw and M Stand, have also reduced their store counts significantly [6][17] - Local coffee chains like Luckin Coffee and Kudi Coffee are rapidly expanding and capturing market share, driven by competitive pricing strategies [18][22] Group 2 - The coffee market in China is undergoing a transformation, with a shift in consumer perception towards coffee as an everyday beverage rather than a luxury item [20][26] - The price war initiated by Kudi Coffee and Luckin Coffee, offering products at 9.9 yuan, has reshaped the competitive landscape, forcing established brands like Starbucks to adapt their pricing strategies [18][20] - New entrants from the tea beverage sector, such as Lucky Coffee and Guming, are entering the coffee market, leveraging existing supply chains and networks to offer competitively priced products [23][25][26]