Guan Cha Zhe Wang·2025-08-10 01:35Core Viewpoint - The article discusses the emergence of social media accounts that exploit the experiences of food delivery riders to create viral content, leading to concerns about authenticity and the potential for malicious marketing practices [1][4][23] Group 1: Incident Overview - A video featuring a food delivery rider criticizing food safety practices went viral, prompting discussions about the integrity of food delivery services [1] - The rider, known as "博哥," has a history of creating similar content, raising questions about the authenticity of his claims [4][5] - Another account, "苏星颜," has been identified as producing similar content, suggesting a coordinated effort to generate sympathy and attention [5][11] Group 2: Content Creation and Monetization - "博哥" and "苏星颜" utilize a strategy of sharing personal hardships to attract viewers, which is then followed by promotional content aimed at monetizing their audience through courses [7][11][23] - The accounts have shown a pattern of creating videos that resonate with viewers' emotions, leading to increased engagement and potential financial gain [7][23] - Similar accounts, such as "林晚尚," have been identified, indicating a trend of using scripted narratives to exploit viewer sentiment for profit [11][23] Group 3: Company Response and Actions - The company has taken a firm stance against these practices, emphasizing a zero-tolerance policy towards malicious marketing and misinformation [23] - Evidence of the accounts' activities has been documented and reported to relevant authorities for further action [23] - The company has previously collaborated with law enforcement to address over 30 cases of similar misconduct, highlighting its commitment to maintaining integrity within the delivery service industry [23]