买房子时，同一个楼栋，凭啥东边户要比西边户贵？还真不是噱头

Core Viewpoint - The real estate market in 2025 shows a contrasting trend where west-facing units are selling out while east-facing units are experiencing inventory buildup, despite the higher pricing of east-facing units by 500 to 1000 yuan per square meter [1][3]. Group 1: Traditional Perceptions and Market Dynamics - Historically, east-facing units held a premium due to cultural significance and physical advantages, such as better morning sunlight and cooler temperatures during summer, which justified higher prices [3]. - The sensitivity of homebuyers, particularly the 25-35 age group, to pricing has increased significantly, with a price difference of 90,000 to 180,000 yuan for a 90 square meter unit influencing purchasing decisions [5]. - Research indicates that only 12% of buyers are willing to pay a premium for feng shui factors, while 78% prioritize cost-effectiveness [5]. Group 2: Technological Advancements and Changing Preferences - Advances in building technology have improved the performance of west-facing units, reducing the heat from afternoon sun exposure and making the temperature difference between east and west-facing units negligible [7]. - West-facing units benefit from better natural lighting during winter, with an average of 4.2 hours of sunlight compared to 1.8 hours for east-facing units, leading to lower heating costs [7]. - Market data shows that the sales rate of west-facing units is 2.1 times that of east-facing units, prompting developers to prioritize west-facing units in their sales strategies [7]. Group 3: Practical Considerations for Buyers - Buyers are encouraged to consider their specific needs, such as energy efficiency in northern regions and potential water leakage issues in southern regions when choosing between east and west-facing units [8]. - The cost savings from purchasing a west-facing unit can be redirected towards renovations or vehicle purchases, while east-facing units may offer comfort in the morning but could disrupt sleep for late risers [8]. Group 4: Conclusion on Market Trends - The era of traditional pricing premiums for east-facing units is being challenged by rational consumer behavior and technological improvements, leading to a reevaluation of what constitutes value in residential properties [10].