Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low prices and the need for consumer education regarding fruit value [1][3]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a reported revenue increase of only 0.69% and a net profit growth of 11.88% in 2023 [3]. - In the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [3]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [3][5]. Group 2: Market Presence - Baiguoyuan's retail store count decreased by 966 year-on-year, leaving a total of 5,127 stores by the end of 2024, with franchise stores also declining from 6,081 to 5,116 [5]. - The company had previously aimed for revenue to exceed 100 billion yuan and to have over 10,000 offline stores within ten years, highlighting a significant shift in growth expectations [5]. Group 3: Consumer Perception - There has been considerable public criticism regarding Baiguoyuan's pricing, with consumers expressing that the prices are too high and questioning the quality of the products [3]. - A notable sales spike occurred during the airing of the popular drama "The Lychee of Chang'an," where sales of lychee exceeded 77 million yuan, indicating potential for seasonal product promotions [5]. Group 4: Stock Performance - Following the initial public offering, Baiguoyuan's stock price experienced volatility, currently trading at 1.75 HKD per share, with a total market capitalization of 2.694 billion HKD [6].
热搜第一！网友吐槽“月薪2万元吃不起”，知名品牌董事长回应
Sou Hu Cai Jing·2025-08-10 02:55