Core Viewpoint - Hema is shutting down all its warehouse-style membership stores, marking a strategic shift towards focusing on its main business and achieving profitability for the first time in the last fiscal year [1][5]. Group 1: Store Closures and Strategy - Hema's CEO, Yan Xiaolei, announced that the total number of closed stores since last year does not exceed 2% of the overall store count [1]. - The last Hema X membership store in Shanghai will cease operations on August 31, indicating a complete exit from the membership store format [1]. - Hema plans to open nearly 100 new stores within the fiscal year, expanding into over 50 new cities [1]. Group 2: Financial Performance and Market Position - As of March 31, 2025, Hema Fresh is expected to have over 420 stores [1]. - Hema ranked third in China's supermarket sector with a GMV of 75 billion yuan, following Walmart China and RT-Mart, according to the 2024 China Chain Store Top 100 list [1]. Group 3: Strategic Adjustments - Analysts suggest that Hema's exit from the membership store business reflects a broader trend in retail, shifting from "scale expansion" to "efficiency first" [5]. - The closure of Hema X membership stores aligns with the company's strategy to focus on Hema Fresh and Hema NB discount stores, which require less investment and can achieve profitability more quickly [5].
盒马CEO严筱磊回应关停旗下会员店,累计关店数不超2%,将新开近百家门店
Sou Hu Cai Jing·2025-08-10 03:13