百果园董事长回应水果太贵：我们在教育消费者成熟

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low cost and the need for consumer education regarding fruit value [1][4]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a reported revenue increase of only 0.69% and a net profit growth of 11.88% in early 2023 [4]. - For the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [4]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a year-on-year decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [4][6]. Group 2: Market Dynamics - Consumer complaints about high prices have been prevalent on social media, with comments highlighting affordability issues and perceived declining quality [4]. - Baiguoyuan's retail store count has decreased by 966 stores year-on-year, leaving a total of 5,127 stores, with franchise stores also declining from 6,081 to 5,116 [6]. - Despite challenges, the company saw a surge in sales related to lychee during the airing of a popular drama, generating over 77 million yuan in sales for that category [6]. Group 3: Stock Performance - Baiguoyuan's stock price experienced volatility, with a peak increase of over 20% on July 7, followed by a decline, currently trading at 1.75 HKD per share, with a total market capitalization of 2.694 billion HKD [6].