水果太贵，百果园董事长回应：我们在教育消费者成熟

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low cost and the need for consumer education regarding fruit value [2][5]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a 0.69% increase in 2023 and a 9.8% decrease in 2024, marking the first net loss in five years with a pre-tax loss of 391 million yuan [5][7]. - The number of retail stores has decreased by 966, leaving a total of 5,127 stores, while franchise stores dropped from 6,081 to 5,116, indicating a closure of nearly five stores daily [7]. Group 2: Consumer Perception - Social media users have criticized Baiguoyuan for high prices, with comments like "too expensive" and "monthly salary of 20,000 can't afford it," reflecting a growing dissatisfaction among consumers [5][8]. - Despite the negative feedback, Baiguoyuan has a loyal customer base of several million members who recognize the company's value [2]. Group 3: Market Trends - The release of the popular drama "The Lychee of Chang'an" coincided with the fresh lychee season, leading to over 77 million yuan in sales for this fruit category, temporarily boosting Baiguoyuan's stock price by over 20% [7]. - Currently, Baiguoyuan's stock price is reported at 1.75 HKD, with a total market capitalization of 2.694 billion HKD [7].