Zhi Tong Cai Jing·2025-08-10 06:16Core Insights - The international smartphone market, excluding China, generated total revenue of $91.3 billion, reflecting a year-on-year growth of 9.2%, significantly surpassing the previous growth forecast of 1.2% [1] - Lenovo Group's mobile business performed exceptionally well in overseas markets, achieving a robust revenue growth of 14.6% year-on-year, solidifying its position as the fourth largest player globally with a market share of 5.4% [1][2] - Lenovo's Motorola brand also saw its global revenue share increase to 3.0%, ranking eighth in the market [1] Revenue Growth and Market Position - Lenovo's revenue growth of 14.6% outpaced other top players in the overseas market, where Apple grew by 9.7%, Samsung by 11.3%, and Xiaomi by 3.7%, while OPPO experienced a decline of 1% [2] - The Asia-Pacific emerging markets and North America were identified as key growth drivers for Lenovo, with revenue in the Asia-Pacific region increasing by 66%, and the Indian market alone growing by 44% [2] - In North America, Lenovo's revenue reached $1.07 billion, marking an 18.2% year-on-year increase, with a market share of 5.3%, elevating its rank to third [3] Strategic Advantages - Lenovo's Motorola brand emerged as one of the fastest-growing major brands, benefiting from strong sales in India, steady expansion in the North American prepaid market, and enhanced competitiveness in the mid-range 5G product category [3] - Despite a downturn in the domestic smartphone market in China, Lenovo's Motorola experienced a significant revenue increase of 52% and a shipment growth of 32% [3] - In the fiscal year 2024-25, Motorola's revenue reached 62.6 billion yuan, a 27% increase, marking a historical high since Lenovo's acquisition, with smartphone shipments rising by 75% compared to 2020 [3][4] Future Outlook - Lenovo is expected to continue solidifying its fourth position in the global smartphone market, with double-digit revenue growth reflecting its strategic focus and execution in emerging markets [4] - The global smartphone market is anticipated to maintain a trend towards high-end products, with revenue growth expected to outpace volume growth in 2025 [4] - Lenovo's Motorola is well-positioned to capitalize on opportunities in the personal smart device sector and foldable smartphone market, driven by increasing interest in generative AI (GenAI) devices [4]