知名品牌突然宣布：今日起闭店！曾火爆全网

Group 1 - Louis Vuitton (LV) has terminated the operation of its only chocolate store in China, which opened on July 22, 2024, at the Taikoo Li in the Bund [1] - The store was known for its affordable luxury positioning, with products priced at 240 yuan, which gained significant online attention [1] - Consumer feedback indicated that while the store had good service and elegant packaging, the prices were higher than other chocolate brands, and the taste was not particularly outstanding [6] Group 2 - The location of the store was considered inconvenient, being far from traditional commercial areas, leading to limited foot traffic unless there was a gifting need [6] - Industry insiders noted that the food and beverage sector is highly competitive, and luxury brands face challenges in differentiating their food products compared to their fashion items [6] - LVMH, the parent company of LV, reported a revenue of 39.81 billion euros (approximately 333.3 billion yuan) for the first half of 2025, a year-on-year decline of 4%, and a net profit of 5.698 billion euros (approximately 47.708 billion yuan), down 22% year-on-year [6]