Group 1 - The core viewpoint of the news is that La Chapelle Group has launched a strategic revival plan to reshape its brand value in collaboration with Yunshan Consulting [1][2] - The strategic partnership with Yunshan Consulting aims to reconstruct a new growth paradigm for the brand, focusing on understanding the psychology and behavior trends of young consumers [1][2] - La Chapelle's actual controller, Wang Guoliang, stated that the company has eliminated previous debt burdens and business encumbrances, positioning itself for a return to healthy growth [1] Group 2 - Yunshan Consulting's founder, Sun Xiaoli, emphasized the importance of La Chapelle's established brand recognition and commitment to product design and quality [2] - The collaboration will focus on creating a precise brand image, developing functional product series, and building an omnichannel marketing network to achieve targeted outreach through social e-commerce [2] - La Chapelle views this strategic partnership as a significant starting point for its new journey, aiming to create a completely new version of the brand [2]
拉夏贝尔与云杉咨询达成合作 重塑品牌价值