来源：中国网 据悉，2025 年拉夏贝尔正式启动 "她・无限" 艺术家联名计划，以艺术内涵赋能推动品牌革新，特邀国 际花型设计大师 Gaia Minesi 共创，为品牌调性注入独特文化底蕴与艺术基因。据悉，这批融合多样配 色与设计图案的联名系列，将同步登陆巴黎主城区街道线下快闪店，通过沉浸式打卡体验，让国际消费 者近距离感受品牌的年轻活力。 此次海外征程，拉夏贝尔将战略锚定在文化内涵与产品力的深度绑定，通过米兰时装周这一国际时尚盛 事与巴黎快闪的消费者触达双重载体，将国际关注逐步转化为对产品与品牌价值的认知。未来，拉夏贝 尔也将持续以女性时装为媒介，向世界彰显中国当代女性自信从容的全新形象，为中国时尚品牌的海外 发展与探索提供新范式。 作为承载一代中国女性时尚记忆的国民品牌，拉夏贝尔在历经市场沉浮后，于品牌 "重生" 的关键节点 迈出里程碑式一步 —— 依托 Red runway 时尚 IP成功登陆米兰国际时装周，以一场主题为 "重逢 MeetAgain" 的大秀向世界展现当代中国女性的温柔与内核力量。 值得一提的是大秀现场的打卡装置，其轻盈的花瓣既传递女性柔美的特质，又彰显自然赋予的蓬勃力 量。鸢尾花作为品 ...

Core Viewpoint - La Chapelle has announced that Hangzhou Jinsui Fenghua Enterprise Management Partnership has become its controlling shareholder, which is expected to help resolve the company's historical debt issues and empower the brand through the resources of its new parent company, Guangsui E-commerce [1][2]. Group 1: Company Overview - Hangzhou Jinsui is managed by Guangsui Jintou Holdings, with Wang Guoliang as the actual controller, who is well-known in the e-commerce industry [1]. - Guangsui E-commerce, founded in 2013, is one of the earliest companies to provide e-commerce solutions for well-known clothing and pharmaceutical brands in China, currently employing over 300 people [1]. Group 2: Strategic Advantages - The operational advantages of Guangsui E-commerce, including platform operation, distribution management, traffic integration, and operational planning, are expected to accelerate La Chapelle's transformation into an efficient new retail model [2]. - La Chapelle can leverage Guangsui E-commerce's upstream supply chain and downstream channel experience to enhance supply chain and sales coordination efficiency [2]. - The professional operational team from Guangsui E-commerce will optimize La Chapelle's product planning, marketing promotion, and online channel development capabilities [2]. Group 3: Market Position and Consumer Engagement - La Chapelle retains significant commercial value and influence, with over 12.63 million registered members and more than 3.4 million followers on its WeChat official account [2]. - The La Chapelle brand's Tmall flagship store has approximately 10.44 million followers, while its Douyin presence boasts over 10.26 million followers, ranking high among apparel categories on various e-commerce platforms [2].

Group 1: Forever 21's Market Strategy - Forever 21 has re-entered the Chinese market with a new partnership with Shanghai Chengdi Trading Co., aiming to revitalize its brand presence through extensive advertising in Shanghai's subway system [1][2] - The brand's return marks its fourth attempt to establish itself in China, utilizing a marketing strategy that includes social media platforms to engage consumers and promote new products [3] Group 2: Company Background and Financial History - Forever 21 was founded in 1984 and reached peak sales of $4.1 billion, competing with brands like H&M and ZARA, but filed for bankruptcy in 2019 due to poor management [2] - The brand's international operations, including in China, are not directly affected by its U.S. bankruptcy, as its Chinese operations are based on a brand licensing model [2] - The company has undergone multiple strategic shifts, including a focus on e-commerce, but has struggled with sales performance in recent years [2][3] Group 3: Competitor Analysis - La Chapelle, a domestic fast fashion brand, has also initiated a revival plan, shifting its strategy to a "brand licensing + operational services" model and focusing on online sales [4][5] - The fast fashion sector has seen some brands, like GAP and Abercrombie & Fitch, report positive sales growth, indicating a potential recovery in the market [6]

云杉咨询创始人孙晓黎表示，通过前期调研及近期沟通，深刻了解到拉夏贝尔国民女装品牌的认知基础 牢固，多年来在产品设计和品质把控上的坚持。云杉咨询将协助公司打造精准的品牌形象，开发具有场 景化功能的产品系列，构建全渠道的营销网络，借助社交电商实现精准触达，双方共筑国民女装新生 态。 拉夏贝尔表示，公司与云杉咨询的战略合作是重新启航的一个重要开始，公司将以重整成功和本次战略 启航为契机，打造一个全新的拉夏贝尔。 据介绍，云杉咨询是一家新锐战略咨询公司，创始团队均来自国际知名咨询团队，擅长挖掘年轻消费群 体心理及行为趋势，以"竞争战略+新一代消费洞察"为核心方法论，专注企业战略定位与品牌升级并提 供增长策略，团队服务案例包括分众传媒（002027）、波司登、猫人、GXG等多家百亿级企业。 会上，拉夏贝尔实际控制人王国良表示，基于公司重整大背景，拉夏贝尔此前面临的债务负担、业务包 袱均已消除，广穗集团也将为拉夏贝尔注入全新的互联网基因和发展动能，推动公司重回良性增长轨 道。本次与云杉咨询战略合作，即为公司梳理未来战略定位提供助力，从而实现品牌价值的持续增长。 记者从拉夏贝尔获悉，拉夏贝尔集团日前在上海召开全新战略启动会 ...

Core Viewpoint - La Chapelle is undergoing a significant transformation after experiencing A+H share delisting and bankruptcy restructuring, with a new major shareholder and a shift towards a light asset brand authorization model [1][3][6]. Company Restructuring - The recent change in control marks a critical step in La Chapelle's nearly two-year restructuring journey, with Wang Guoliang becoming the new actual controller and the first major shareholder, holding 65% of the shares through his company [1][2][3]. - The restructuring plan involved a capital reserve conversion to increase the total share capital to 2.438 billion shares, with 1.584 billion shares allocated to Jin Sui Fenghua, alleviating some financial pressure [3][4]. Business Model Transformation - La Chapelle has shifted from a heavy asset direct sales model to a light asset brand authorization model, which has helped improve profitability but raises concerns about brand dilution and quality control [2][6]. - The company aims to leverage the online channel advantages of its new controlling shareholder, Jin Sui Fenghua, to enhance brand recovery through product innovation and supply chain restructuring [2][4]. Financial Situation - As of February 28, 2025, La Chapelle has 281 creditors with a total claim amount of approximately 4.7 billion yuan, indicating significant financial obligations that need to be managed during the restructuring process [8]. - The company reported that its brand comprehensive service revenue reached 6.137 million yuan in 2024, accounting for 47% of total revenue, with a gross margin of 100% [6]. Market Position and Challenges - The fashion industry is highly competitive, with many regional brands and a trend towards online sales, which poses challenges for La Chapelle to maintain its market position [9]. - The company plans to expand its offline presence by adding 2,000 new stores over the next three years, while also focusing on profitability and optimizing its business model [9].

Group 1 - Xinjiang La Chapelle Fashion Co., Ltd. has invested 1 million RMB to establish Hangzhou La Chapelle Fashion Co., Ltd., holding 100% of the shares [1] - Hangzhou La Chapelle Fashion Co., Ltd. was established on July 28, 2025, with a registered capital of 1 million RMB [1] - The company is located in Hangzhou and operates in the textile and apparel industry, engaging in various activities including wholesale and retail of clothing and accessories, sales of daily necessities, and brand management [1]

Core Viewpoint - La Chapelle has announced that Hangzhou Jinsui Fenghua Enterprise Management Partnership has become its controlling shareholder, which is expected to enhance the company's business capabilities through the new shareholder's resources and expertise [1][2]. Group 1: New Shareholder and Business Synergy - Hangzhou Jinsui Fenghua's managing partner is Guangsui Jintong Holdings, controlled by Wang Guoliang, which is known for its e-commerce operations [1]. - Guangsui E-commerce, a subsidiary of Guangsui Jintong, is a leading service provider in the industry, focusing on brand empowerment, distribution services, and supply chain integration [1]. - The new controlling shareholder is expected to gradually enhance La Chapelle's business through operational synergies, particularly in online sales channel development and resource sharing [1]. Group 2: Operational Improvements and Market Position - La Chapelle can leverage Guangsui E-commerce's extensive experience in e-commerce operations to optimize product planning, marketing, and online channel development [2]. - As a national women's clothing brand, La Chapelle still possesses significant commercial value and social influence, with over 12.63 million registered members and substantial followings on various social media platforms [2]. - The company aims to present a new brand image post-restructuring, setting a benchmark for transformation in the fast fashion industry in China [2].

Core Viewpoint - La Chapelle is undergoing a judicial restructuring process approved by the Shanghai Third Intermediate People's Court, marking the beginning of its return to the market with a focus on fashion business and leveraging its main brand's competitive advantages [1][4][8]. Group 1: Restructuring Plan - The restructuring plan has received high approval from creditors and investors, with significant investments pledged to help La Chapelle settle debts and improve its financial situation [4][5]. - La Chapelle has signed a restructuring investment agreement with investors, including a 220 million yuan investment from Guangsu Jin Investment Holdings and a 199 million yuan interest-free liquidity support from Dongzheng Innovation [4][5]. - The company aims to enhance its operational efficiency and profitability by focusing on core brand development, optimizing its business structure, and improving its credit system [5][8]. Group 2: Market Position and Challenges - La Chapelle was once a leading domestic women's clothing brand, achieving revenues of 10 billion yuan in 2018, but has faced significant declines since then, with revenues dropping to 1.819 billion yuan in 2020 [7]. - The company has struggled with a growing debt crisis, leading to bankruptcy proceedings and the termination of its A-share listing in 2022 [7]. - Analysts express skepticism about La Chapelle's ability to regain its former market position, citing the evolving competitive landscape in the women's fashion market and the need for innovation and brand differentiation [5][8]. Group 3: Future Strategy - La Chapelle plans to concentrate on its women's clothing brand while differentiating its other brands to cater to diverse consumer needs [9]. - The company aims to reshape its brand matrix and explore multiple growth avenues by enhancing brand storytelling and emotional connections with consumers [8][9]. - The focus will be on sustainable development, quality, and consumer experience to align with current market trends towards personalization and diversity [8].

Core Viewpoint - La Chapelle has successfully entered the execution phase of its restructuring plan, approved by the Shanghai Third Intermediate People's Court, marking a significant step towards overcoming its financial difficulties and market challenges [1] Group 1: Restructuring Progress - In April 2023, La Chapelle's restructuring plan draft received high approval from creditors and investors, indicating strong support from various stakeholders [1] - The company officially entered the restructuring process in September 2023 and began recruiting restructuring investors [1] - In July 2024, La Chapelle signed a restructuring investment agreement with Hangzhou Guangsui Jin Investment Holding Co., Ltd. and Shanghai Dongfang Securities Innovation Investment Co., Ltd. [1] Group 2: Financial Support - Guangsui Jin Investment will provide 220 million yuan in restructuring investment to help La Chapelle repay debts [1] - Dongfang Innovation is expected to offer 199 million yuan in interest-free liquidity support to enhance the company's working capital [1] Group 3: Future Directions - The restructuring plan focuses on several key areas: executing the plan under management supervision, resolving historical debts, and enhancing profitability [2] - The company aims to divest inefficient assets, optimize its equity structure, and dispose of subsidiaries with no substantial business [2] - Strengthening core brand development and implementing tailored strategies for each brand are also priorities [2] - La Chapelle plans to enhance business control for sustainable development and improve its credit system to boost financing capabilities [2]

Core Viewpoint - La Chapelle, known as "China's version of ZARA," has announced its delisting from the Hong Kong Stock Exchange after previously being delisted from the A-share market in 2022, marking a significant decline in its stock performance over the years [1][2]. Group 1: Company History and Performance - La Chapelle was the first clothing company in China to be listed on both A-shares and H-shares, with its establishment dating back to 1998 and its Hong Kong listing occurring in 2014 [1]. - The company experienced a peak stock price of 14.426 HKD during its H-share listing, but it plummeted by 97.52% to just 0.25 HKD before delisting [1]. - In 2017, La Chapelle's A-share price reached a high of 31.42 CNY shortly after its listing, but it began to face continuous declines starting in 2019 [1][2]. Group 2: Financial Challenges - La Chapelle's A-share stock was terminated on April 22, 2022, with a final trading price of 0.59 CNY [2]. - The company reported a net loss of 21.66 billion CNY in 2019, attributed to the closure of unprofitable stores and increased operational costs [3]. - In the first half of 2024, La Chapelle's revenue decreased by 17.4% to 6.935 million CNY, with a net loss of 4.04 million CNY, primarily due to a reduction in the number of operational stores [4]. Group 3: Strategic Decisions - In 2015, La Chapelle acquired a 54.05% stake in Hangzhou Anse E-commerce Co., Ltd. for 200 million CNY to enhance its online sales capabilities [2]. - The company sold its stake in Hangzhou Anse in 2019 for 200 million CNY as part of a strategic adjustment to improve its financial position [3][4]. - La Chapelle attempted to auction off its industrial property and equipment in January 2024, with an estimated value of 1.35 billion CNY, but the auction ended without any bids [4].