百果园董事长谈水果贵：不会迎合消费者，教育消费者成熟

Core Insights - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low cost and the need to educate consumers about the value of high-quality fruits [1][3] - Baiguoyuan reported a revenue decline of 9.8% year-on-year for 2024, with a significant drop in gross profit by 41.9%, resulting in a pre-tax loss of 391 million yuan, compared to a profit of 381 million yuan in the previous year [3] - The company faced challenges from increased competition in the fruit retail industry and changing consumer demands, alongside internal operational adjustments [3] Company Overview - Baiguoyuan, officially known as Shenzhen Baiguoyuan Industrial (Group) Co., Ltd., was established in 2001 and operates as a large-scale chain enterprise involved in various aspects of the fruit supply chain [3] - As of the end of 2024, Baiguoyuan had 5,127 retail stores, reflecting a net decrease of 966 stores compared to the previous year [3] Market Performance - The company experienced a surge in interest during the airing of the popular drama "The Lychee of Chang'an," which coincided with the fresh lychee season, leading to over 77 million yuan in sales for the lychee category alone [3] - Baiguoyuan's stock price saw a significant increase of over 20% on July 7, but subsequently faced volatility, closing at 1.75 HKD per share on August 8, with a total market capitalization of 2.694 billion HKD [3]