第三届云南省老字号创新发展大会暨2025老字号嘉年华服务消费季活动落幕

Core Insights - The "Third Yunnan Province Old Brand Innovation Development Conference and 2025 Yunnan Old Brand Carnival Service Consumption Season" was held in Kunming, focusing on revitalizing traditional brands through innovation and collaboration [1][3] - The newly established Yunnan Old Brand Association aims to integrate industry resources and promote innovation while preserving traditional craftsmanship [3][5] - The Yunnan Provincial Department of Commerce emphasized the importance of old brands as carriers of local culture and potential consumption drivers, committing to support their development through various policies [3][5] Industry Developments - The conference featured the launch of the Yunnan Old Brand Development Report, which highlighted the regional distribution characteristics of old brands and suggested focusing on youth transformation, digital upgrades, and international expansion [3][4] - Four old brand companies showcased innovative products that blend traditional techniques with modern aesthetics, targeting younger consumers with "national trend + innovation" food products [4] - The establishment of the "Old Brand Salt Research Institute" in collaboration with Zhihu aims to enhance digital communication and promote Yunnan products [5] Strategic Initiatives - The 2025 Yunnan Old Brand Service Consumption Season will utilize a combination of online live streaming and offline experiences to integrate old brands into modern life [5] - The event fostered a collaborative ecosystem involving government guidance, association support, enterprise participation, and social involvement to drive high-quality economic development in Yunnan [5]