专家谈“百果园董事长称在教育消费者成熟”：顾客是有专业导游的上帝，而不是任你摆布的木偶

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, stated that the company focuses on educating consumers rather than catering to them, which has sparked significant public debate and backlash on social media [1][3]. Group 1: Company Response - Yu Huiyong emphasized that there are two types of business: one that exploits consumer ignorance and another that educates consumers to maturity [1]. - The video response from Yu Huiyong went viral, leading to trending topics such as "monthly salary of 20,000 can't afford Baiguoyuan" and "Baiguoyuan chairman claims to educate consumers" [3]. Group 2: Public Reaction - Many netizens criticized the company's approach, expressing sentiments like "who is educating whom" and questioning the need for consumer education [3]. - Economic scholar Bai Wenxi pointed out that the term "education" implies a hierarchical relationship, positioning Baiguoyuan as the teacher and consumers as students, which consumers found disrespectful [3]. Group 3: Recommendations for Improvement - Bai Wenxi suggested that Baiguoyuan should engage in crisis public relations and product transparency, including a public apology from the chairman and live-streaming of orchard inspections to enhance consumer trust [3][4]. - The scholar also noted that in the age of social media, executives should treat users as equals rather than subordinates, emphasizing the importance of respectful communication [4].