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百果园与消费者谁该被教育,不妨让市场裁判
Xin Jing Bao·2025-08-10 10:56

Core Viewpoint - The chairman of Baiguoyuan responded to consumer complaints about rising fruit prices, emphasizing that the company will not cater to consumer demands but rather focus on educating consumers about product value [3][4]. Group 1: Company Response - Baiguoyuan's chairman, Yu Huiyong, stated that the company has been on a path of educating consumers rather than simply catering to their demands [3]. - The statement sparked significant public interest, highlighting the broader commercial debate about whether companies or consumers should be educating each other [3][4]. Group 2: Consumer Sensitivity - Consumers are highly sensitive to price changes, especially for everyday items like fruit, and can easily compare prices across different channels [4]. - If consumers do not perceive sufficient quality differences or enhanced experiences, they are unlikely to accept higher prices [4]. Group 3: Market Dynamics - The retail market often sees price disputes, and companies must provide substantial evidence and experiences to justify higher prices [5]. - The relationship between pricing and consumer expectations is crucial, and feedback from consumers can shape market dynamics more effectively than marketing strategies [5][6]. Group 4: Effective Education - The most effective form of "education" in retail comes from positive shopping experiences that lead consumers to willingly pay for products [5][6]. - Companies should prioritize listening to consumer feedback and adapting to market changes rather than adhering to a one-sided educational approach [6].