百果园董事长称在教育消费者成熟，谁该被教育不妨让市场裁判

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, responded to consumer complaints about rising fruit prices, stating that the company will not cater to consumers and emphasizes the importance of educating consumers about product value [3]. Group 1: Company Response - Baiguoyuan's chairman released a video on August 8, addressing consumer concerns about high prices, asserting that the company focuses on educating consumers rather than catering to their demands [3]. - The statement sparked significant public interest and became a trending topic, highlighting the broader commercial debate about the relationship between businesses and consumers in terms of education and value perception [3]. Group 2: Market Dynamics - The fruit market is characterized by high price sensitivity, as consumers can easily compare prices across different channels. If they do not perceive sufficient quality differences, they are unlikely to accept higher prices [4]. - Retail experiences indicate that when consumer sentiment shifts negatively, they often "vote with their feet" by switching to alternative brands or channels rather than engaging in debate [4]. Group 3: Consumer Education - The concept of "educating consumers" is not inherently negative; it involves helping consumers understand product quality and value through branding and service experiences [3][5]. - Effective consumer education is a two-way street, where businesses attempt to align their value propositions with consumer expectations, while consumers influence market dynamics through their purchasing behaviors [5][6]. Group 4: Pricing and Value - For premium pricing to be sustainable, consumers must recognize and accept the differences in quality and experience that justify the higher costs [5]. - The ultimate judge of business competition is the market, where the relationship between pricing and value must be validated through actual transactions [6].