财经调查丨祥禾助农团实为坑农骗局！央视曝光假农业达人表演式带货圈钱

Core Insights - The article highlights the emergence of fake agricultural experts in the e-commerce sector, particularly through the initiative "Xianghe Agricultural Assistance Team" which promotes a fabricated image of university graduates specializing in agricultural technology [1] Group 1: Company Practices - Xianghe Agriculture has launched several new accounts portraying themselves as agricultural experts, with follower counts ranging from thousands to nearly 100,000 [1] - The team leader, Mr. Wang, admits that the identities of these so-called agricultural experts are fabricated, emphasizing that the primary goal is profit from sales rather than genuine agricultural knowledge [1] Group 2: Industry Implications - Many individuals presented as agricultural experts have no real experience or knowledge in agriculture, yet they successfully market products by leveraging their constructed personas [1] - Mr. Wang suggests that if profits from agricultural products decline, the same marketing strategies could be applied to other goods, indicating a lack of commitment to the agricultural sector [1]