Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, responded to criticisms regarding high fruit prices, stating that the company aims to "educate consumers" rather than simply cater to them, which has sparked widespread controversy [1] Group 1: Company Positioning - Baiguoyuan's pricing strategy is attributed to the significant quality differences in fruits, where cheap fruits are in surplus while high-quality fruits are in short supply, leading to higher prices [1] - The company claims to have tens of millions of members who recognize its value, indicating a strong customer base that supports its pricing model [1] Group 2: Market Challenges - The phrase "educate consumers" is not inherently negative, but the manner of expression needs to be cautious, especially during sensitive consumer periods, as it may be perceived as condescending and could affect brand trust [1] - Baiguoyuan's high-end positioning faces market challenges, as consumers are increasingly focused on cost-performance ratios [1] Group 3: Communication Issues - Following the backlash, Baiguoyuan clarified that the video was taken out of context, suggesting that the complete content provided necessary background [1] - The controversy highlights Baiguoyuan's difficulties in market positioning and communication with consumers [1]
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