McDonald's(US:MCD) Zheng Quan Ri Bao·2025-08-10 13:43Core Points - McDonald's China announced the launch of the "I Go to McDonaldland" themed event starting August 13, transforming 7,100 restaurants nationwide into a vacation mode to create a fun summer travel destination for consumers [2][3] - The event will feature limited-time delicious offerings, fun experiences, and a variety of commemorative merchandise, inviting consumers to enjoy a simple joy [2][3] Product Offerings - The event will introduce McDonaldland themed limited desserts including Raspberry Cloud Cotton Candy McFlurry, McDonaldland Bubble Soda, and McDonaldland Cheese Pie, along with the return of popular items like Shaky Fries and new flavor packets [3][5] - Special "McDonaldland Exploration Certificates" will be issued at self-service kiosks, each with a unique number to commemorate visits [3][5] Experience and Engagement - McDonald's has prepared diverse offline experiences across various restaurants, integrating elements of taste, social interaction, and urban life [5] - 52 "Little Friends" themed restaurants will feature character statue benches for fans to collect and take photos [5] Merchandise and Collaborations - Starting August 20, consumers can purchase McDonaldland travel boxes through the McDonald's app, featuring designs corresponding to six McDonaldland characters [5][6] - McDonald's has partnered with China Post to launch a commemorative postcard series and a limited edition McDonaldland map, with a task challenge for consumers to collect stamps [6] - Collaborations with Marriott Bonvoy will offer McDonaldland themed rooms in 14 cities, enhancing the travel experience with visual and thematic elements [6] - The company has also partnered with Didi Chuxing to provide themed vehicles in cities where flagship stores are located, extending the McDonaldland experience during travel [6]