上海老字号餐饮夜经济探索：转型之路展现城市消费新活力

Core Insights - The "Shanghai Summer" international consumption season in 2025 is significantly driven by the night economy, which has seen a total consumption of 880.09 billion yuan since June, reflecting a year-on-year growth of 3.3% [1] - The night dining sector is pivotal in connecting urban residents with the city's cultural essence, yet restaurants face challenges in adapting to the evolving environment for sustainable growth [1] Group 1: Night Economy Growth - The average nightly takeaway orders for the restaurant "Canglangting" have surged to 100 orders per day after revamping its online strategy, indicating a successful adaptation to the night economy [2] - "Dexinguan" has extended its operating hours to 24 hours to counteract the declining population in the old city area, showcasing a proactive approach to maintaining relevance in the night economy [4] Group 2: Online and Offline Integration - The integration of online platforms like Ele.me and Taobao has allowed traditional restaurants to innovate their offerings, such as the "one-person meal" package, catering to the needs of solo diners [2] - The expansion of online sales channels has transformed traditional sales models, with "Dexinguan" reporting over 300 online orders daily, including a significant portion for seasonal products like mooncakes [4] Group 3: Economic Context - The night economy is positioned as a crucial driver for domestic consumption, which is essential for stabilizing economic growth amid a global slowdown [4] - The ongoing transformation of traditional dining brands reflects a broader trend of integrating diverse consumption scenarios to unlock the potential of night-time spending [4][6]