市国资委出台国企老字号焕新发展行动计划

Group 1 - The core viewpoint of the news is the introduction of the "Action Plan for the Revitalization and Development of Shanghai's Local State-owned Time-honored Brands," which aims to systematically activate the value of these brands through a combination of independent development, integration, and authorized operations [1] - The plan emphasizes strategic leadership and the construction of a brand matrix, categorizing time-honored brands into "product type," "business type," "leading layer," and "enhancement layer," with corresponding development goals [1] - The initiative supports state-owned enterprises in formulating revitalization strategies for time-honored brands, implementing a "one product, one strategy, one plan" work mechanism [1] Group 2 - The Shanghai State-owned Assets Supervision and Administration Commission has taken multiple measures to support the reform and development of time-honored brands, including issuing implementation opinions to clarify the status of state-owned time-honored brands [2] - Specialized operational platforms for brand operation and capital management have been established, including the "Huashan·263" time-honored brand pavilion and the Shanghai Brand Square at Pudong International Airport [2] - The initiative has led to an average sales revenue increase of 5.56% for city-owned consumer brands through cross-industry and cross-departmental brand activities [2]