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【干货分享】微信公众号广告怎么做?投放步骤,如何收费?一文详细介绍
Sou Hu Cai Jing·2025-08-10 18:20

Core Insights - The advertising value of WeChat Official Accounts is increasingly prominent for businesses, both large and small, aiming to reach target audiences effectively and enhance brand awareness [1] Group 1: Advertising Steps - Step 1: Account Opening and Verification - Businesses must register on Tencent Advertising, providing accurate company information and completing a verification process that typically takes 1-3 working days [3] - Step 2: Create Advertising Plan - Advertisers can choose from various ad placements, such as bottom of articles, in-article ads, video pre-rolls, and subscription message lists, depending on their advertising goals and target audience [4] - Step 3: Authorize Related Official Accounts - Advertisers can authorize their own accounts or select suitable accounts for collaboration based on metrics like follower count and engagement [6] - Step 4: Add Advertising Creative - Effective visuals and compelling copy are crucial for attracting user attention and conveying the brand message [7][9] - Step 5: Review and Launch - Completed ad plans and creatives must be submitted for review, and once approved, ads can be monitored for performance metrics like impressions and click-through rates [10] Group 2: Advertising Pricing Models - Pricing Model 1: CPC (Cost Per Click) - Advertisers pay only when users click on their ads [11] - Pricing Model 2: CPM (Cost Per Mille) - Advertisers pay for every 1,000 impressions their ads receive through a bidding process [11] - Pricing Model 3: oCPC/oCPM - Advertisers pay when users complete specific actions, such as registrations or purchases, with costs varying based on conversion difficulty [11]