盒马调整战略：关停会员店聚焦主业，年内计划新开百家门店

Core Insights - Hema, a retail giant, announced the closure of all its warehouse-style membership stores, which has garnered significant attention in the market [1] - The CEO, Yan Xiaolei, stated that the closures represent less than 2% of the total stores, as the company aims to focus on its core business and has implemented various store optimization measures since last year [1] - Hema plans to open nearly 100 new stores and expand into over 50 new cities within the current fiscal year [1] - The last Hema X membership store will close on August 31, marking the company's complete exit from the membership store sector [1] - Hema achieved a milestone of profitability for the first time in the last fiscal year [1] - As of March 31, 2025, Hema Fresh is expected to have over 420 stores, ranking third in China's supermarket industry with a GMV of 75 billion yuan [1] Strategic Adjustments - Experts interpret Hema's decision to exit the membership store business as part of a strategic shift towards a dual-line layout, focusing on Hema Fresh for community fresh produce and Hema NB for hard discount models [5] - The closure of Hema X membership stores aligns with the company's previously stated strategy to concentrate on its main store formats and discount stores [5] - This move reflects a broader trend in the retail industry, shifting from "scale expansion" to "efficiency first," as membership stores require larger spaces and higher investments, leading to longer investment return cycles [5] - Hema Fresh and Hema NB have smaller store sizes and lower capital requirements, allowing for quicker profitability, which aligns with the company's current strategic goals [5]