Core Viewpoint - The company Saint-O is adapting its cross-border e-commerce strategy in response to changing global trade conditions, focusing on improving inventory management and leveraging government support to enhance operational efficiency [1][2][3]. Group 1: Business Strategy and Adaptation - Saint-O has experienced a rebound in order volume after initially facing challenges due to global trade complexities and inventory shortages in the U.S. market [1][2]. - The company has shifted its strategy to enhance responsiveness by seeking better suppliers and utilizing big data models to analyze market demand and predict order trends, thereby reducing inventory risks [1][3]. - The establishment of a cross-border e-commerce team in 2019 marked a significant turning point, leading to over 8 million yuan in sales that year [2]. Group 2: Government Support and Policy Environment - The local government has provided substantial support through training programs on international business management, tax compliance, and marketing, which has facilitated the company's cross-border operations [1][2]. - The implementation of the cross-border e-commerce comprehensive pilot zone 2.0 in Hangzhou has improved payment and settlement processes, further aiding the company's growth [1]. Group 3: Market Expansion and Operational Efficiency - Saint-O's cross-border e-commerce now accounts for one-third of its overseas business, with products available on major platforms like Amazon [3]. - The company has adopted a new model where third-party platforms place orders directly, reducing inventory pressure and logistics costs, which will be expanded to key markets in Europe and Japan [3]. - Future plans include using historical sales data and predictive analytics to optimize inventory turnover and create a more agile cross-border operation system [3].
分析市场需求，预测订单趋势，降低库存风险 这家外贸企业用大数据稳订单（年中经济微观察）
Ren Min Ri Bao·2025-08-10 21:49