一心想教育消费者的百果园，可能反倒会被市场教育

Core Viewpoint - The CEO of Baiguoyuan, Yu Huiyong, sparked controversy by defending the high prices of the company's fruits, attributing them to a commitment to quality and a supply-demand imbalance, while also suggesting that consumers need to be educated about their choices [2][3][4]. Company Performance - Baiguoyuan aims to achieve a revenue of 100 billion yuan within ten years, focusing on retail, B2B, product categories, and internationalization, but faced challenges with only 11.39 billion yuan in revenue in 2023, a mere 0.7% increase year-on-year [5][7]. - In 2024, Baiguoyuan's revenue dropped to 10.273 billion yuan, a decline of 9.8%, with a net loss of 391 million yuan, marking the company's first annual loss since its IPO [7][8]. - The company closed nearly 966 franchise stores in 2024, and its market value shrank by over 80%, indicating significant operational challenges [7]. Consumer Sentiment - There is a growing sentiment among consumers that Baiguoyuan's high prices do not correspond with the perceived quality of its fruits, leading to complaints about the company's pricing strategy [2][4]. - The company's shift towards emphasizing "cost-performance ratio" in its 2024 financial report reflects a response to consumer preferences, suggesting a need to align more closely with market demands [8].