为银发族安享晚年护航（新职·新知㉗）

Core Viewpoint - The article highlights the increasing importance of professional and specialized elderly care services in response to the aging population in China, emphasizing the role of elderly care workers as essential to ensuring a happy and dignified life for seniors [2][8]. Industry Overview - The elderly care service industry in China is experiencing significant growth, with the market size expanding as the population aged 60 and above is projected to exceed 310 million by the end of 2024 [9]. - The demand for elderly care services is increasing, with sales revenue for community, institutional, and home care services expected to grow by 30.4%, 22.6%, and 18% respectively in the first half of 2025 [9]. Professionalization of Elderly Care - The role of elderly care workers, recognized as a new profession by the Ministry of Human Resources and Social Security, involves comprehensive needs assessment, care plan formulation, and quality management [2][6]. - The industry has shifted from basic care to a more refined and high-end service model that addresses both physical and psychological needs of the elderly [7][8]. Workforce Dynamics - The workforce in the elderly care sector is becoming younger and more professional, with over 70% of frontline caregivers at institutions like TaiKang ZhiJia being young graduates [10]. - The entry requirements for elderly care positions have become more stringent, often necessitating professional qualifications and relevant educational backgrounds [7]. Future Outlook - The elderly care service sector is viewed as a "blue ocean" market with vast potential, driven by an aging population and evolving consumer expectations [9]. - There is a notable gap between the high demand for qualified elderly care workers and the current supply, indicating a strong market opportunity for skilled professionals in this field [9].