Core Insights - The 2025 Auto Home 818 Global Car Purchase Festival aims to stimulate car buying enthusiasm with the theme "Remembering the Past, Embracing the AI Future" while providing substantial discounts and subsidies to users [1][4][11] - The event is strategically aligned with national policies to boost automotive consumption, especially in light of the challenges faced by the automotive market in 2025 [1][11] Industry Performance - In the first half of 2025, China's passenger car retail sales reached 10.901 million units, a year-on-year increase of 10.8%, with new energy vehicles accounting for 5.468 million units sold, reflecting a growth of 33.3% and a penetration rate of 50.2% [3] - Despite the increase in sales volume, the automotive consumption value only grew by 1% to 23,468 billion yuan, indicating a disparity between sales growth and revenue [3] - The average transaction price in Q2 2025 dropped by 14% compared to Q2 2022, impacting industry profitability, which saw a decline of 11.9% year-on-year to 178.1 billion yuan, with a profit margin of 4.3% [3] Event Highlights - The 2025 festival will focus on high-quality car purchase conversions by collaborating with various ecosystem partners to enhance consumer experience and value [4][5] - The event will leverage digital platforms, including live streaming and interactive games, to engage users and provide real-time information on subsidies and promotions [8] - The festival will also feature a physical presence in over 200 cities, offering a one-stop shopping experience with advanced technologies like AI-driven comparisons and virtual reality experiences [8][9] Consumer Engagement - The festival aims to provide genuine subsidies to users, with a focus on creating a seamless online-to-offline purchasing process [8][11] - The event will include a "Used Car Fair" offering thousands of quality vehicles at discounted prices, catering to cost-conscious consumers [11] - The festival is positioned as a significant annual event in the automotive industry, aiming to boost consumer confidence and support the upward development of Chinese brands [11]
真福利，真补贴！汽车之家818全球购车节升级来袭