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“教育消费者”的百果园董事长,先被网友教育了
3 6 Ke·2025-08-11 02:35

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, stated that the company will not cater to consumer demands for lower prices, emphasizing the importance of educating consumers about the value of high-quality fruits [9][30]. Group 1: Company Strategy and Positioning - Baiguoyuan's chairman believes that the company is focused on educating consumers rather than simply meeting their price expectations, asserting that the perception of high prices is due to a lack of understanding of fruit quality [8][9]. - The company has a significant membership base of several million, which indicates a segment of consumers who recognize the value of Baiguoyuan's offerings [8][9]. - The chairman's approach includes a commitment to maintaining product quality, even if it means higher prices, and he expressed a willingness to optimize costs without compromising quality [8][9][30]. Group 2: Financial Performance - In 2023, Baiguoyuan reported a net profit of 360 million, but in 2024, it faced a loss of 386 million, with revenue of 10.27 billion, a year-on-year decline of 9.8% [30][31]. - The gross profit margin decreased from 11.5% to 7.4% in 2024, with projections indicating further losses in 2025, estimated between 240 million to 280 million [30][31]. - The losses in 2024 were attributed to strategic adjustments that involved lowering prices and increasing costs related to marketing and store upgrades [31][32][33]. Group 3: Market Reactions and Public Perception - The chairman's comments sparked significant backlash on social media, leading to a trending topic that highlighted consumer dissatisfaction with perceived high prices [9][10]. - The situation is reminiscent of previous controversies faced by other brands, indicating a pattern of negative consumer reactions to statements about pricing and consumer education [20][23]. - The media has begun to comment on the potential risks of Baiguoyuan's approach, suggesting that the company may need to reconsider its public relations strategy [17][30].