这家黑马房企，敢跟“民企新大哥”硬碰硬？

Group 1 - The 12th World Games held in Chengdu has drawn global attention, leading to increased discussions in the local real estate market [1] - Chengdu's real estate market has been leading nationwide sales for several years, earning the nickname "Chengdu's Unique Performance" [2][3] - In 2024, Chengdu's real estate market is projected to achieve a total sales volume of 331,053 units, ranking first in the country [3] Group 2 - In the first half of 2024, Chengdu's total transactions for new and second-hand homes reached 176,000 units, again securing the top position in residential sales nationwide [4] - Chengdu has maintained its position as the top market for new homes for 12 consecutive years and has surpassed Shanghai in second-hand home sales [5] Group 3 - A lesser-known real estate company, Jiahexing, achieved sales of 3.162 billion yuan and a transaction area of 17,580 square meters, ranking second among private enterprises in Chengdu [6] - Jiahexing's sales performance is only behind the established company Wanhua, making it the top private enterprise in terms of sales area [6] Group 4 - Jiahexing's rise to prominence was marked by a bold price increase announcement, which was later clarified as an adjustment of discount rates rather than a traditional price hike [12][13] - The company has been characterized by its strategy of acquiring land without financing or loans, relying solely on self-owned funds for project development [19] Group 5 - Jiahexing made its debut in the Chengdu land auction market in 2023, acquiring four plots of land in its first year and continuing to secure five more in 2024 [20] - The company has spent over 6.5 billion yuan on land acquisition over the past three years, focusing primarily on suburban areas [24] Group 6 - The real estate market is witnessing a resurgence of new players, with many small private enterprises making significant impacts in land auctions [25][28] - These emerging companies often have strong local foundations and prefer low-premium land acquisitions, demonstrating a strategic approach to market entry [28]