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7月新房市场27城均价环比上涨
3 6 Ke·2025-08-11 02:41

New Housing Market Overview - In July, the number of new housing projects for sale in 60 cities decreased by 1.4% month-on-month, with a total of 10,729 projects available, down by 151 from June [1][9] - The online search heat index for new homes in key 60 cities was 57.4, a decrease of 1.6 points from June, indicating lower demand [1][16] - The proportion of searches for small-sized units (below 70 square meters) increased from 6.1% in June to 6.5% in July, while the 70-90 square meter category rose from 9.4% to 9.6% [1] Price Trends - The average price of new homes in the key 60 cities was 19,479 yuan per square meter, showing a slight decrease of 0.2% month-on-month [2] - Among the 60 cities, 27 saw price increases while 33 experienced declines [2] Key Policies in July - The central government introduced several policies aimed at urban development, including the promotion of rental regulations and the enhancement of housing protection measures [3] - A significant meeting was held by the Central Political Bureau emphasizing stability in employment, enterprises, and markets, with a focus on high-quality urban renewal and risk mitigation in local government debt [4] Local Policy Adjustments - Local governments implemented targeted measures such as adjustments to housing provident fund policies and home purchase subsidies to stimulate the housing market [5][6] - Various cities introduced specific policies, including lowering down payment ratios and increasing loan limits for second homes [7][8] Market Dynamics - The number of unsold housing projects showed a slight decrease of 0.7% in July, indicating a relatively stable supply situation [12] - The average transaction area in key cities decreased from 31.7 million square meters in June to 27.9 million square meters in July, reflecting a downward trend in market activity [14]