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百果园跌超5%,此前董事长回应水果太贵称“不会迎合消费者,教育消费者成熟”引热议
Sou Hu Cai Jing·2025-08-11 02:56

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low cost and the need to educate consumers about the value of high-quality fruits [2][4]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a reported revenue growth rate of only 0.69% in 2023 and a net profit growth rate of 11.88% [4]. - In the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [4]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a year-on-year decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [4]. Group 2: Market Position and Consumer Perception - There has been significant consumer backlash on social media regarding Baiguoyuan's pricing, with comments highlighting the perception that the fruits are too expensive and of declining quality [4]. - The company has seen a reduction in its retail store count, with a net decrease of 966 stores, leaving a total of 5,127 stores by the end of 2024 [7]. - Despite a surge in sales for lychee during a popular drama's airing, Baiguoyuan's stock price has faced volatility, indicating mixed market sentiment [7].