BABA(US:BABA) Xin Lang Cai Jing·2025-08-11 03:09Core Insights - AliExpress, a cross-border e-commerce platform under Alibaba, has seen a 100% increase in sales of domestic beauty products over the past year, with significant growth in Europe, Mexico, Brazil, and Japan [1] Group 1: Business Strategy - The platform has launched a comprehensive solution for beauty product exports, leveraging precise influencer resources to attract over 20 well-known domestic beauty brands, including Ru Yi, Ju Duo, Hua Zhi Xiao, Fan Xi, and Jiao Se [1] - Since last year, AliExpress has been focusing on brand business, initiating a 10 billion yuan subsidy plan for brands going abroad [1] - The platform aims to assist 1,000 new brands in achieving over 1 million USD in sales this year, collaborating with notable tech brands like Yushu Technology, Anker Innovation, and Rokid, as well as popular toy brand Pop Mart [1]