从东莞小超市混成全国“店王”——“怂王”美宜佳的逆袭

Core Viewpoint - Meiyijia has become the leading convenience store chain in China, with a staggering number of 37,943 stores as of last year, indicating its dominance in the industry and aggressive expansion strategy [1] Company Summary - Meiyijia originated in Guangdong and has rapidly expanded its presence across various locations, including airports, train stations, business districts, and even small towns [1] - The brand's logo is widely recognized, showcasing its extensive reach and visibility in the market [1] Industry Summary - The convenience store sector in China is experiencing significant growth, with Meiyijia leading the charge through high-density store openings [1] - The sustainability of profitability from such aggressive expansion remains a question, raising concerns about the long-term financial viability of this strategy [1]