印度本土APP首次跻身TOP3，爆款厨神短剧登顶，2款APP投放量暴涨5000

Group 1 - The top micro-drama for the period of July 28 to August 3 is "The Missing Master Chef," with a heat value of 5.9 million [6][8] - The second and third positions are held by "I Became My CEO's Darkest Secret" with a heat value of 4.836 million and "Spark Me Tenderly" with a heat value of 3.46 million respectively [6][9] - The total heat value of the top 30 micro-dramas is 54.148 million, showing a slight decrease of 2% compared to the previous period [8][9] Group 2 - The workplace genre is notably popular this period, with "I Became My CEO's Darkest Secret" and "Spark Me Tenderly" focusing on romantic entanglements between female leads and their CEO bosses [9] - Themes of female revenge and campus life have seen an increase in popularity, with titles like "Raising His Mistress's Child" and "Cheer Up Baby!" gaining traction [9][11] Group 3 - Kuku TV has made a significant impact, entering the top three for the first time with nearly 30,000 materials deployed, and has two micro-dramas in the heat ranking [18][20] - The platform has shown a steady increase in material deployment, with daily submissions rising from over 5,000 to more than 20,000 in the last 30 days [18][20] Group 4 - The top micro-drama app for material deployment is My Drama, followed by DramaWave and Kuku TV, with a total of 314,000 materials deployed across the top 30 apps, marking a 9% increase [17][26] - The majority of the top 30 apps primarily target Facebook and Instagram for their material deployment [17] Group 5 - NetShort leads the growth ranking for material deployment, with a total increase of 5,295 materials, followed by DramaWave with 5,051 [23][26] - The total increase in materials for the top 20 apps is 38,966, reflecting a 5% decrease from the previous period [26] Group 6 - The audience demographic for NetShort shows a higher female viewership at 63.37%, with the age group of 25-34 years being the most represented at 36.71% [28]