倍速时代：中国消费市场的新形态与不可逆趋势

Group 1 - The core concept of "speed" is reshaping the Chinese consumer market, following the previous trend of "self-indulgence" [1][3] - Key events in the first half of the year, such as Pop Mart's breakthrough and the competition in instant retail, illustrate the pervasive "speed" phenomenon [1] - The rise of digital content platforms and the introduction of speed features have accelerated content consumption, marking the beginning of the "speed era" in online content [1][3] Group 2 - The "speed" trend is significantly altering consumer habits, with a focus on immediate gratification over delayed satisfaction [3][4] - Instant retail exemplifies the "speed" concept, driven by the growth of e-commerce and improvements in logistics, enabling faster delivery [3] - Successful products like Xiaomi's YU7 demonstrate the changes in product design and supply efficiency under the "speed" logic, with companies like Midea following suit [3] Group 3 - The "speed" phenomenon is not without controversy, as concerns arise about its impact on product uniqueness and social production relationships [4] - Historical evidence suggests that technological and business advancements have led to more efficient economic development rather than destruction [4] - Regardless of differing opinions, "speed" is an unstoppable narrative in society, and businesses must adapt to thrive in this evolving landscape [4]