Winka Times(SH:603101) Xin Lang Cai Jing·2025-08-11 04:28Core Viewpoint - The opening of the first "Fat Transformation Store" by Huijia Times in Xinjiang represents a significant upgrade in store operations, product quality, employee welfare, and customer experience, leveraging the successful model of the Fat Donglai brand [1][2]. Group 1: Store Transformation Details - The store has undergone comprehensive upgrades guided by the Fat Donglai team, including a product structure overhaul, with over 60% of third and fourth-tier products eliminated and a focus on retaining first-tier and selected specialty brands [1]. - Pricing strategies have been optimized through improved procurement channels to ensure quality and cost-effectiveness [1]. - The store environment has been enhanced by removing mandatory traffic flows and expanding the sales area, along with the addition of convenient service facilities [1]. Group 2: Employee Welfare - Employee salaries have been raised to 4,500 yuan per month, significantly above the local average living cost of over 2,000 yuan per month, with an average working time of no more than 8 hours per day to improve employee satisfaction [1]. Group 3: Market Potential and Competitive Landscape - Xinjiang's economic environment shows promise, with a per capita GDP of 79,000 yuan and urban disposable income levels in key cities indicating a strong market for quality retail [2]. - The competitive landscape in Xinjiang currently lacks major quality supermarket entrants like Sam's Club and Hema, suggesting a supply-demand gap for high-quality retail experiences [2]. Group 4: Financial Projections and Valuation - The annual revenue for the transformed store is projected to increase from 60,000 yuan to 150 million yuan, considering the lower income levels and population density in Xinjiang [3]. - The company aims to complete the transformation of all 23 supermarkets within a year, potentially filling market gaps in core cities and enhancing growth opportunities [3]. - Projected net profits for the company are estimated at 90 million yuan and 190 million yuan for 2025 and 2026, respectively, with a current market valuation of 3.6 billion yuan corresponding to a 2026 PE ratio of approximately 19x, indicating a relatively high valuation compared to peers [3].