宏光MINIEV销量破170万大关！170万用户盛典欢乐开启

Core Insights - SAIC-GM-Wuling announced that the cumulative sales of the Hongguang MINIEV have surpassed 1.7 million units, making it the best-selling electric vehicle from a Chinese brand [1][3] - The celebration event for reaching 1.7 million users took place on August 10 at Zhengzhou Fantawild Dream Kingdom [1] Sales Achievement - The Hongguang MINIEV has maintained its position as the sales champion of pure electric vehicles in China since its launch, leading the micro-new energy vehicle market for 60 consecutive months [3] - The vehicle has achieved a total mileage of over 40.5 billion kilometers, equivalent to 1.01 million laps around the Earth, and has contributed to a reduction of over 7.99 million tons of carbon emissions [3] Product Evolution - Over the past five years, the Hongguang MINIEV has evolved through various models, including the classic version, the trendy Macaron version, and the personalized GAMEBOY and convertible versions, catering to diverse user needs [3] - The third-generation model features significant improvements, with the four-door version highlighting spaciousness, stylish design, comfort, and safety [3] User Engagement - The brand has conducted over 100 user co-creation events, gathering more than 50,000 user feedback entries and identifying over 150 product experience officers [4] - The company emphasizes listening to user voices and aims to involve users in product development, positioning them as "super product managers" [4] Brand Collaboration and Marketing - The Hongguang MINIEV has engaged in cross-industry collaborations with well-known brands, enhancing its image as a trendy mobility option [6] - Notable partnerships include collaborations with brands like Yili, Capybara, and Egg Party, which have helped bridge the gap between users and the brand [6] Celebration Event Highlights - The 1.7 million user celebration event featured interactive activities and a parade of modified vehicles, creating an immersive experience for attendees [8] - The event showcased the brand's commitment to being the "people's vehicle," with plans to continue enhancing user experiences in the future [8]