Core Viewpoint - The China Chain Store & Franchise Association (CCFA) has released the "2024 Commercial Franchise TOP 300" list, with Baima Tea being the only traditional tea company to enter the top 100, ranking 57th overall, marking its third consecutive year as the leader in the tea industry segment [1][3]. Group 1: Company Achievements - Baima Tea has over 3,500 chain stores nationwide, establishing itself as the first brand in the Chinese tea chain market [1][3]. - The company has maintained its position as the top tea brand in customer satisfaction for two consecutive years, according to the China Customer Satisfaction Index (C-CSI) report [11]. - Baima Tea has achieved significant sales milestones, being the top seller in the categories of red tea, rock tea, and Tieguanyin for multiple years [9]. Group 2: Business Strategy - Since its establishment in 1997, Baima Tea has developed a comprehensive sales system that integrates both direct sales and franchising, as well as online and offline channels [5]. - The company has implemented a rigorous franchisee selection and training system, establishing 11 training bases across eight cities to enhance operational standards [7]. - Baima Tea has embraced digital tools and e-commerce trends, actively engaging in "live streaming + e-commerce" models to ensure sustainable business operations [5]. Group 3: Industry Position - The "2024 Commercial Franchise TOP 300" list includes 25 sub-sectors, providing benchmarks for Chinese brands and indicating a development direction that emphasizes the coexistence of scale and quality [3]. - Baima Tea's innovative "City Reception Hall" concept represents a significant upgrade in the tea space, reflecting the company's commitment to evolving consumer experiences [7]. - The company has established a standardized system across its operations, contributing to the formulation of industry standards in tea production and sales [13].
连续三年茶行业第一！八马茶业入选2024年商业特许经营300强