Core Insights - The 18th China Frozen and Refrigerated Food Exhibition was held in Zhengzhou, showcasing Shuanghui's frozen product line and facilitating communication with industry and market participants [1] - Shuanghui's frozen product range includes over 60 varieties, reflecting the company's innovation in expanding its product categories [4] - The company emphasizes product quality and safety, aligning with consumer preferences for nutritious and convenient meat products [14][18] Product Offerings - Shuanghui's frozen products include various categories such as sausages, hot pot ingredients, chicken preparations, steaks, bacon, and frozen dishes [4] - The Taiwanese-style grilled sausage is highlighted as a popular product, with new flavors introduced to cater to diverse consumer tastes [7] - The product lineup also features unique items like Berlinka breakfast meat rolls, premium steaks, and various chicken products, showcasing Shuanghui's commitment to innovation [9][10] Consumer Trends - There is a growing demand for high-quality and convenient meat products among consumers, leading to a diversified and personalized meat consumption market [16] - Shuanghui is adapting to these trends by focusing on product innovation and aligning its offerings with consumer needs for convenience and nutrition [16][18] - The company aims to integrate its product strategy around essential food categories, enhancing the overall dining experience for families [16]
双汇参展第十八届中国冷冻冷藏食品展